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You choose the physical location of your retail store based
on the demographics of your target customer. For example, for selling
contemporary fashion you choose an area with a young affluent demographic. Regardless of other
factors your sales are limited to the traffic of that local
target demographic. The web has a similar
limitation. There is a finite market for contemporary fashion.
The
difference is now that market is worldwide!
An easy to use, up-to-date web site allows you to convey your creative vision and
fashion leadership to your customers. By emulating your
successful offline merchandising online, you will generate
sales to your target customer located out
of reach of your “brick & mortar” store.
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