Differences & Similarities
Business-to-Business web sites have needs that are different from
Business-to-Consumer sites beyond the obvious. For example, while
there are inexpensive generic Business-to-Consumer eCommerce alternatives
such as Yahoo and eBay, most Business-to-Business transaction sites
are expensive and custom-built to suit their specific category’s
needs. But while generic shopping carts may be adequate for selling
generic merchandise they do not provide a platform for presenting
Fashion lines (capital F). They too require customization.
We’re all partners in the business of delivering fashion
to the consumer. Whether wholesale or retail we are all part of
the fashion merchandising and marketing chain. Throughout this
presentation you will find functions that focus mainly on the retailer
will often apply to the manufacturer.